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Building Materials The President of Preferred Marketing Associates is Donald Schweitzer Business classifications SIC (US 1987) : In 1983 Preferred Marketing Associates, Inc. (PMA) was established by our founder William P. Wallace. Bill drew upon his experience as National Sales Manager for Wasco Products Inc. and prior, as Sales Manager for both Caradco and Clopay Corporations before starting PMA. In 1986 as PMA started to grow, Bill needed to add to the sales force and took a chance on a young college student, Jeff Calabrese, who joined PMA in August of that year. In 1988 PMA added a full time sales Coordinator, Lois Dixon. Lois worked with PMA until her retirement in 2005.